Not the song by Electric Light Orchestra from 1975.
A strange magic has flooded my thoughts with questions.
Questions about fear, opportunity, luck, obligation, and vision.
A few lucky breaks (strange, and magical) combined with a new year of setting (my) corporate direction have collided unexpectedly.
i’ve become busier – sooner than expected – and am overwhelmed with joy, yet faced with a new set of challenges.
Questions like:
How much is the content, and how it’s presented, worth?
Where is the value and price line that you will not go below?
How do i communicate and justify the value?
No one walks into an Apple Store believing they can negotiate the price of an iPhone or MacBook.
No. One.
Why?
Because Apple has set the expectation. Clearly. Most Apple customers understand Apple’s Magic and pay the premium. Those that don’t get it, move on.
This is where i’m at right now.
__________
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
This website is about our mental attitude. To easily and safely leave this site to read today’s post on jeff’s physical health website, click here.
Getting Mid Life Celebration in the hands of as many people as possible is worth forgoing any profit. Profit is not the goal.
Will lowering the paperback and Kindle price change things? Three weeks ago began the process of lowering the price. It may take another three weeks before we see it on Amazon.
Lowering the list price from $19.99 to 10.99 has been approved. Amazon then uses an algorithm to create a standard discount.
Still waiting on the Kindle price reduction from $9.99 to somewhere between $1.99 and $3.99. Amazon also discounts Kindle prices.
“Despair is the price one pays for setting oneself an impossible aim”. — Graham Greene
Wow. Then what does it mean,“If your goal isn’t impossible, you’re not reaching high enough”?
Simply this: You can set the bar low and reach a goal, and then wonder if you could have done better, eventually living with a certain degree of regret for not trying harder.
Or, you can set the bar impossibly high, give it your absolute best, fail, yet live with the satisfaction and peace that you left nothing on the table.
There are no guarantees in life. But you already knew that, right?