Strange Magic

Disney University lobby
Yesterday while running, having fun with potential clients.


Strange Magic…

Not the song by Electric Light Orchestra from 1975.

A strange magic has flooded my thoughts with questions.

Questions about fear, opportunity, luck, obligation, and vision.

A few lucky breaks (strange, and magical) combined with a new year of setting (my) corporate direction have collided unexpectedly.

i’ve become busier – sooner than expected – and am overwhelmed with joy, yet faced with a new set of challenges.

Questions like:

  • How much is the content, and how it’s presented, worth?
  • Where is the value and price line that you will not go below?
  • How do i communicate and justify the value?

No one walks into an Apple Store believing they can negotiate the price of an iPhone or MacBook.

No. One.


Because Apple has set the expectation. Clearly. Most Apple customers understand Apple’s Magic and pay the premium. Those that don’t get it, move on.

This is where i’m at right now.




On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our mental attitude. To easily and safely leave this site to read today’s post on jeff’s physical health website, click here.


By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.