Sharing common sense, world class business insights
Speaking of speaking to people, this morning’s keynote is about brand loyalty. The six stages of brand loyaltyare a common sense approach for evaluatingyour brand equity and understanding your strengths and analyzing were to grow your equity. We are all striving for one thing above all others.
An emotional connection.
Emotion trumps everything else when it comes to brand loyalty.
And there are many intentional things that can drive an emotional connection. But do we understand them and focus intently on connecting the dots?
This is not Disney’s Magic Kingdom, yet it is still Magical.
Living and working at the Walt Disney World Resort was a dream that became a reality 30 years ago. But the phone rang 15 years ago and an opportunity was offered, to become a professional speaker, something never, ever pursued, nor desired.
Have spoken to one million people since then. And every morning, like right now, it is the same challenge. How do you convince others who live in an obviously different world, that it is all the same?
My husband’s birthday fell on a rainy Friday. We thought it would be fun to catch a matinee of ‘Last Vegas’, which is a tame, older men version of ‘The Hangover’. While it certainly won’t be in the running come awards season, it was funny and it was perfect for a man out celebrating his 62nd. I did, however, find something about the movie rather striking.
Morgan Freeman, Robert DeNiro, Michael Douglas and Kevin Kline rang in age from 76 to 66 years old. Freeman, DeNiro and Kline are all seen looking pretty much the way men of their age would really look; a bit of a belly, glasses on some, and a hearing aid worn by Kline. All have gray or salt and pepper hair. The exception was Douglas’s character, with his super whitened teeth, orange fake tan and hair that was a running joke throughout the movie. His upcoming marriage to a 32-year-old woman was the basis for the plot line. The three men who looked their age made jokes about his trying to stay young.
And then there were the women, played by the lovely Mary Steenburgen, who is 60, and Joanna Gleason, who is 63. These women are very thin and in incredible shape. Both have long, beautiful chocolate brown hair.
I wondered. Why was the male character, who dyed his hair and dressed in something other than dad jeans, crazy plaid jackets or a British driving cap, made into the joke? Why was it seen as “sexy” for the women and “desperate” for the man? Why wasn’t the lady the men were going gaga over being played by, say, Kathy Bates? What about the stunning Dame Judi Dench? Or Bette Midler? Beautiful women, those three ladies, and in the right age range as well.
When we came home, we sat by the fire and watched a movie on TV. Which just happened to star the pudgy, weathered Jack Nicholson. Opposite him, the stunning and very thin Diane Keaton, who seems to get more beautiful with each passing year.
How wonderful that there are good movies starring incredibly talented older actors. But maybe we still have a long way to go. Maybe when the ladies with silver in their hair and a few extra ounces on their hips are the ones who are receiving the appreciative glances from the male characters, maybe then we can say we’ve reached a level of equality between men and woman.
Someone asked me why I write five daily blogs about the five big choices in life. They were especially curious because of all the other things in life, like work, family, etc. All I can think of is this is how life works. We are all busy, yet the big choices do not wait for anyone.
I guess it is the privilege to think how each one impacts the other and how we can influence that by doing little things each day that we would not have done because we did not give any thought to it.
Could this be an animal’s mid life celebration? This is a remarkable look at what can happen when we break from the herd mentality and embrace our authentic self, unashamed.
