Plan B thanks to Matthew

Southwest boarding pass
Hurricane Matthew created the need or a plan B.


The scariest hurricane season (in the 32 years i’ve lived here) i can remember was 12 years ago (2004) when the eyes of Charlie, Jean and Francis came to Walt Disney World in a six-week window.

Imagine experiencing three powerful hurricanes going over your home in six weeks.

Now, Hurricane Matthew keeps creeping West, toward Florida’s Eastern coast.

My client mitigated the worry of my original connecting flight through Baltimore being canceled and thus leaving my Family to weather the storm without me.

My client didn’t even flinch at rebooking (and paying the change fee) me on a non-stop to Tampa and suggesting i rent a car.

Emotion trumps everything when it comes to loyalty.


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This website is about our MIND. To read posts about our BODY, click here.


Speaking of speaking to people

jeff noel's Jack the Bear in a classroom
Sharing common sense, world class business insights


Speaking of speaking to people, this morning’s keynote is about brand loyalty. The six stages of brand loyalty are a common sense approach for evaluating your brand equity and understanding your strengths and analyzing were to grow your equity. We are all striving for one thing above all others.

An emotional connection.

Emotion trumps everything else when it comes to brand loyalty.

And there are many intentional things that can drive an emotional connection. But do we understand them and focus intently on connecting the dots?

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