Speaking of speaking to people, this morning’s keynote is about brand loyalty. The six stages of brand loyalty are a common sense approach for evaluating your brand equity and understanding your strengths and analyzing were to grow your equity. We are all striving for one thing above all others.
An emotional connection.
Emotion trumps everything else when it comes to brand loyalty.
And there are many intentional things that can drive an emotional connection. But do we understand them and focus intently on connecting the dots?