Tag: Seth Godin

Mid Life Purple Cow?

Mid Life Purple Cow?  It’s ok if you don’t know what this is.

It’s ok. But it’s a shame. Not a big shame, but a shame nevertheless.

Better late than never, right? So I began reading Seth Godin’s Purple Cow last week. Finished it yesterday.

If you seek encouragement because you dream bigger than most, and you often feel “stupid” when people comment on your big dreams, this is a must read.

It will make you feel better. I guarantee it (unless you’re an alien).

If you are a Purple Cow (remarkable), most of the herd dislikes you because you’re different. Because you’re annoying; threatening, in a way.

Being remarkable is risky. Playing it safe is risky. In life, we get to pick one. Don’t be a chicken.

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Reading Is Fundamental

“Outside a dog, a book is a man’s best friend.  Inside a dog, it’s too dark to read”. — Groucho Marx

I read every day. Currently reading Seth Godin’s Purple Cow.

It’s a book about what it takes to be remarkable. If you saw a herd of cows in a big field and one of them was purple, that would be remarkable. It’s a business book.

And yet, I can’t help but correlate it to life, especially mid life.

There’s a temptation, in mid life, to think that we are past prime and there’s no point to reinventing ourselves.

Bullcrap.

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