Efforts Equal Rewards

When you take risks to do the right things for the right reasons, no one can question your integrity…

Do you find taking risks risky? What about playing it safe? Risky too, eh?

Offering a ghost writer 49% interest in a mega best-selling book is pretty much unheard of. But I liked it for two reasons:

  • Incentivize the Ghost to write their best work
  • It fit a boot strapped budget

    All of this looks good in a dream and with a hand shake.

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    Shark Tank Inspired Small Change

    Still easily considered a win-win in American business…

    Business deals and contract negotiating can be ruthless. There’s a reason ABC’s Shark Tank was critically acclaimed.

    And a very small change was made to the original book deal. Instead of 50/50, we went 51/49.

    Financially, minor. Emotionally, major.

    An easy one to ask for and an easy one to agree on. Should we disagree, I make the final call.

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    The Unconventional Offer

    My young business partner. Suomi means Finland.

    Ever look back and wish you would have been gutsier, more courageous, more creative in not letting a childhood dream fade?

    Our young son is my trusted business partner, and I asked him, “Should Daddy write the first book by himself or with Mr. GW?”

    With Mr. GW.

    Why?

    And Chapin (8 at the time) says, “Because two heads are better than one”.

    The unconventional offer was made at a Starbucks. Me (and Chapin with his kid’s hot chocolate) and “Mr. GW”.

    We go 50/50 on the book. Both names on the cover.

    My vision and story, his organization.

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    For 1 Man, Passion Is King

    (Lennon) You may call me a dreamer, but I’m not the only one...

    Have your crazy altruistic dreams been abandoned, modified, accomplished?

    Nothing against focusing on cash, yet when I reached midlife, I found cash secondary to doing something great.

    To me, and maybe you, passion is king.

    Midlife entrepreneurs often bootstrap their dreams. It’s either that or give up.

    I made a generous offer to a trusted friend and he accepted.

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    For 1 Man, Cash Is King

    Growing pains. Learned a lot. All part of the small business startup process…

    When faced with opportunity, and then obstacles, what is your track record?

    Jeff Noel’s first best selling book is a passionate vision of transforming society’s paradigm for personal responsibility. The book writing process was humming along nicely.

    For nine months, meeting an hour every week, recording and then transcribing the content.

    These are unprecedented, tough economic times. In hind sight, for one man, cash is king.

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