Our new Disney Institute Vice President, Jeff James, often walked past the cube i shared with Jack Santiago.
By the way, because office space was so limited, nearly everyone at Disney Institute shared a cube.
On one brief encounter, i invited Jeff into my cube and used Jack’s bookshelf (all my business books were at my home office) as the center of the vision i had for Disney Institute.
i said to Jeff, “Jeff, in the children’s video genre, what is the average household percentage of Disney videos in every children’s category?”
Our educated guess – from personal experience – is the percentage is overwhelmingly high for Disney videos.
Then i asked, pointing at Jack’s bookshelves, “What if every business leader across the globe had an overwhelmingly high percentage of Disney Institute business books on their office bookshelves?”
Currently, Be Our Guest is the only published “Disney Institute” business book.
My Summer 2018 focus is to get the next seven Disney and Disney Institute business books written, then published.
The business world is waiting, even if they are unaware these books are coming.
And this morning, i’m just days away from the first of six Summer writing retreats. All seven books are currently in the two-thirds done stage.
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To think, write, and share without expectation is glorious.
The attitude it takes to surrender to the marketing noise and follow your own path – priceless.
By the way, i define marketing noise (aka advice) as all the stuff the guru(s) and the want-to-be(s) shout as loud as they can to get your attention and your money.
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This website is about our MIND. To read today’s post about our BODY, click here.
If you want to stay on this site and read more posts from this Blog, click here.