We Miss The Whole Point

There Famous Slogan Is Long Gone
Their Famous Slogan Is Long Gone

There’s a lesson, an insight, a revelation, a blinding flash of the obvious in this post for you, as we conclude this week’s theme from the former Rock and Roller.

As Baby Boomers, Gen X-ers, and even Gen-Y age, things change. Physical maifestations are easy to recognize – grey hair, wrinkles, weight gain, aches, even our music’s volume.

Change is good, unless you sell out on your claim to fame. Ron-Jon Surf Shop used to be just that, a single Cocoa Beach Florida Surf Shop – “Not One Of Many, One Of A Kind“.

Until their expansion. Cash is king. It used to be passion.

Remember? Totally famous? A “must-see” Florida Tourist attraction for decades. To leave Florida without a Ron-Jon T-shirt was unthinkable for most sunshine and beach lovers.

Back to the story, Flash says (because I asked him) the meaning of life is here and now.

Right now. This is it. It’s what we have in front of us and what we do with it.

The chase, the search for something better is the devil. In our efforts to go, or be, somewhere other than here, we miss the whole point.

Should You Love Your Dentist @ Next Blog

(absolute coincidence, Ron Jon Founder arrested yesterday)

By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.