How Does Disney Lead?

Walt Disney World's Sun Trust Building
Today’s Disney writing from the Sun Trust Building. This building served as Walt Disney World Corporate Headquarters from 1971-1989. The Team Disney Building became WDW HQ in 1989.

How Does Disney Lead?

The harsh reality is that satisfaction is dangerous.

At Disney, we are never satisfied.

Every day, all day, we are focused on exceeding expectations at every customer and employee touch point.

Sound like your organization?

Never satisfied?



A world-class organizational leadership culture must set a standard so high, it literally guarantees competitive immunity.

Think about it and imagine your organizational leadership being intentional and relentless about clearly outdistancing your competition.

Now imagine how aiming for solid customer and employee “satisfaction” scores on your surveys.

Satisfaction is not the goal.

Exceeding expectations is the goal.

World-class leadership excellence is the goal.

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This website is about our MIND. To read today’s post about our BODY, click here.

By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.