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Honey, It's For You

The mental buffet syndrome

jeff noel at Steve Prefontaine's rock in Eugene
Yesterday before heading to airport and Disneyland.

The mental buffet syndrome.

Focusing on too many things keeps us from doing a few things exceptionally well.

The classic “strengths assessment”.

What are you the best at?

For example: Website development versus landing page optimization.

Entirely different focus.

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This website is about our MIND. To read today’s post about our BODY, click here.

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Why?

Why would Nike choose Pre?

Steve Prefontaine
Photo: From 2009, USATF HQ in Indianapolis, poster on a cubicle wall.

 

What would possess Nike to choose Steve Prefontaine as the only athlete (any sport) they’ve ever immortalized in a bronze statue?

Attitude.

Final answer.

It’s everything.

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