Categories
Why?

Why would Nike choose Pre?

Steve Prefontaine
Photo: From 2009, USATF HQ in Indianapolis, poster on a cubicle wall.

 

What would possess Nike to choose Steve Prefontaine as the only athlete (any sport) they’ve ever immortalized in a bronze statue?

Attitude.

Final answer.

It’s everything.

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Categories
The Movement

Impossible is really about this one thing we all know to be true

Impossible is really about this one thing we all know to be true…

If your goal isn’t impossible, you’re not reaching high enough. What’s your impossible?

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