Why would Nike choose Pre? Photo: From 2009, USATF HQ in Indianapolis, poster on a cubicle wall. What would possess Nike to choose Steve Prefontaine as the only athlete (any sport) they’ve ever immortalized in a bronze statue? Attitude. Final answer. It’s everything. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.