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Why?

Why would Nike choose Pre?

Steve Prefontaine
Photo: From 2009, USATF HQ in Indianapolis, poster on a cubicle wall.

 

What would possess Nike to choose Steve Prefontaine as the only athlete (any sport) they’ve ever immortalized in a bronze statue?

Attitude.

Final answer.

It’s everything.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.