Exceed expectations, pay attention to details.
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While at Disney Institute (DI), early in my DI career, i developed and operationalized this “Disney Customer Service” mantra. It wasn’t the content specialist designer mindset that created this. It was me trying to simplify a sparkly-design mentality. The bells and whistles, pixie-dusted vernacular had our (paying) audience blinded to the simple Disney DNA. i made and continue to make it my life’s work to deconstruct and then reconstruct Disney’s world-class operational DNA. “Pay attention to details, exceed expectations.”
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