The One Thing Every CEO Should Exploit

Bronze statues are nice and everything, but really, they shouldn’t be a goal.

Without indomitable will and unerring faith, every CEO jeapordizes the very nature of their title. Every CEO should exploit their faith and let it be the catalyst for personal greatness. Not greatness as in a bronze statue great. Greatness as in the best you you could possibly imagine.

Insight: There are some things in life that are non-negotiable. You must make your own decisions as to what they are.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.


  1. Jeff,

    Interestingly, I am in a business ethics class right now, and this topic is a major concept right now. Most of the CEOs that have fallen in recent times (e.g. WorldCom, Enron, Adelphia, HealthSouth, etc.) all had the notion that everything is negotiable. They may not have started out that way, but achieving success (at whatever they measured that to be) had a tendency to blur their convictions.

    On a side note, most of them started out and claimed during their trials to have strong, religious affiliations. Some even claimed to have grown up in the church. Others were great contributors to local churches and paid for congregations to come sit in the courtroom to “set a tone.” But that brings it back into focus – strong convictions and faith are individualized, and not by proxy of an affiliate connection.


  2. Bob, greatness as in when my son goes looking for the face of Jesus in the real (cruel), I pray he only have to look across the dinner table.

    We must each individually decide where we place our stake in the ground, and then spend our lifetimes defending it. Thank you for sharing your timely observations.

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