Father of nudge theory won 2017 economics Noble Peace Prize

wisdom about questions
Taken during yesterday’s college tour.



Richard Thaler, Father of ‘nudge theory’ won a 2017 Noble Peace Prize in economics.

What would happen if our attitude about questions became more important than our traditional focus on answers?

For example, if we rethought our notions about college dormitory bathroom placement, could we increase freshmen retention rates.

We toured a college the past two days that has applied this behavioral science – nudge theory – to their new freshman dorm.


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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.