Why the original goal of a million dollars is not appropriate

LOVE sign
Happy Valentine’s Day 2014


Most authors make no money from book sales. When you factor time, and expense, it’s pretty much a losing proposition by itself. The exception is when a book goes viral (like getting on Oprah).

The opportunity to generate revenue is from speaking (and perhaps products related to the book’s cause – think “Life is good” brand).

Writing a book adds decent credibility. It’s gutsy – because if it wasn’t, more of us would do it.

Driving a 24-year old car, and keeping expenses low, and determined to raise money until a cure is found.

The original goal was to raise one million dollars, but decided not to limit the amount. Nor stop trying until the cure is here.

Once that’s done, we can move on to the next thing that needs serious help.

A friend’s spouse has had 33 surgeries from Crohn’s disease, and the last one was to remove the only remaining portion of his digestive system.

Our son has Crohn’s and is exponentially more likely to get colon cancer than a person without Crohn’s. Last anyone checked, colon cancer is bad news.

Make no small plans.

Next Blog


By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.


  1. Time for a video blog we can share about the book.

    Yes and…maybe several over time.

    Yes and…..

  2. Don’t. Can’t. Won’t.

    Stop, that is.

    Keep moving forward . . . until a cure is found. 🙂

  3. Donna, you tawkin’ ta me?

    You want these videos to come from MLC?

    Or are you and Monica aspiring to do this. 🙂

    Just asking.

    Gotta tell ya, the future is amazingly exciting.

  4. Yep talkin’ to ya and about ya. A video you do, you are the pro. A selfie video. Why not? Like you used to do, personal, heartfelt, in your own words, inexpensive true story. :))

  5. Donna, thanks for the nudge. 🙂

    For a variety of reasons 2014 is shaping up to be one of the most amazing years ever…. just can’t share stuff yet.

    For instance, expect sometime this summer to see Mid Life Celebration have a different look.

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