Is having more choices worse than having fewer choices?
Depends.
Brainstorming is designed to give you the opportunity to think about as many potential solutions as possible. Why? because you can only pick from the ideas you generate.
Paradoxically, to scale a lifetime of personal decision making, too many choices makes deciding take longer. Too many choices also creates chronic decision fatigue.
Fifty types of mustard. Which do you pick while standing in the grocery store isle (or your Amazon webpage)?
Two types of mustard, which do you pick?
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