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The Great Summer of 2012

What does attitude mean?

negative attitude
only a knuckle head would embrace a negative attitude

Attitude is fundamentally the way we think. It is heavily influenced by things we have control over. It can also be heavily influenced by things we can’t. And ultimately, all day, everyday, our attitude directs our behaviors.

A blessing for those who harness it. A curse for the rest.

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PS. In the photo context, knucklehead means great innovation.