Was talking yesterday with the wife of the co-founder of The Draw Shop. They do one thing remarkably well. They do white board animation to explain things to people.
The people they explain things to are people who most likely would love a product or service if they understood it better. And in the current state, they just don’t “get it”.
Through The Draw Shop’s unique, animated storytelling, the audience finally “gets it”.
i reminded Anitra that when Eric and i met in Denver a few weeks ago, i proposed a crazy idea. If the first video blows me away, i’ll pay them double. If it doesn’t i pay nothing, yet keep the video.
Eric Kerr said he’d think about it.