Freedom to choose often confuses us which one do you go after? Freedom to choose often confuses us because too many choices leaves us wanting more than we should. Next time you go to a Diner for dinner, watch how long it takes for people to decide what to order. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.