Start with no.
An amazon book crossed my path yesterday. The author suggests that you start with no deal, forget about win-win, and walk away as soon as you need to.
This is the antithesis of prevailing wisdom – go for win-win.
What was helpful for me was to see how powerful a radical idea can be to the person who is willing to risk trying it.
And not only try it, but embrace it and transform.
Think inside the box.
Don’t go the extra mile.
The long way is the short cut.
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