![small box of Disney trinkets](https://midlifecelebration.com/wp-content/uploads/2022/03/01D7A661-58DF-44E1-A8AB-119479F8DA93-1024x768.jpeg)
When you can’t compete on traditional criteria, break the rules.
Make your own set of rules.
Keep them to yourself.
Insight: Surprising your competition is your only hope if you can’t compete in traditional ways. How cool and exciting is that?
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