Most Cliches Became (Overused) Cliches Because They Are True When your dividends are high, you may need protection. If attitude is everything, the most logical thing to do is invest heavily. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.