Who would you be? Personal branding? Photo: Yesterday morning at Orlando airport. Who would you be if you lost it all? • • • • • This website is about our mental attitude. To easily leave this site to read today’s post on jeff’s physical health website, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.