Trademark question so what? Audiences are always distracted, then weirdly confused. Why? Disney Institute (DI) business insights where supremely entertaining. DI participant’s “fog” frustrated me to find a solution to get them laser-focused on their personal application. Inspire yourself with your consistently excellent thoughts.dad • • • • • This website is about our MIND. To read today’s post about our BODY, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.