Creative Guest Satisfaction Measurement GSM – Guest Satisfaction Measurement was a mid-1990’s Walt Disney World initiative. In hindsight, satisfaction is a poor word choice. For organizational culture, motivation is oxygen. People are the blood.dad • • • • • This website is about our MIND. To read today’s post about our BODY, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.