Creative Guest Satisfaction Measurement

Disney Creativity Speaker slide
GSM – Guest Satisfaction Measurement was a mid-1990’s Walt Disney World initiative. In hindsight, satisfaction is a poor word choice.

For organizational culture, motivation is oxygen. People are the blood.


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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.