Many midlife Baby Boomers and Generation X-ers are carrying out their career sentences by being a good dobie and simply going through the motions.
And some are captains of their own ship, industry leaders, game changers and change agents.
Other midlife Baby Boomers and Gen-Xer’s are already forging ahead with their once dormant plans to become small business entrepreneurs.
What ambitious, aging entrepreneurs are finding is that marketing is the bottom line. They are also discovering that they are not very good marketers.
And the Internet and it’s wealth of Social Media, most of it free, are the keys to marketing.