Does lunch ever inspire you?

Lunch. The meal most consider eating in the middle of the day, say from 11am – 1pm, more or less. We do this every day. If we’re smart anyway. And, if we’re blessed to have live in a part of the world that isn’t challenged with war or famine. So generally speaking, we all “do lunch” everyday.

And, it is far from “inspiring”.

Because of the usual and customary habits we have, lunch can be fairly uneventful. It’s something to do (or have to do) in order to nourish our bodies and ward off hunger.

No flash of brillance. No earth-shattering revelation. Just lunch. Alone or with others. Just lunch.

So yesterday, I’m eating lunch with two eight-year olds. My son and his good friend. We all had simple sandwiches and chips. We decided to eat on our patio, since the temperature was a balmy 78 degrees.

I offered the boys two choices of chips, and placed the bags on the table, something I don’t usually do. Anyway, the bag of Dorito’s is in front of me, with the back of the bag facing me. A boy’s photo was staring me in the face. It had the look of a “missing child” announcement, for a 13-year old Florida boy named Pat Pedraja. It seemed odd to me that Dorito’s would have a “missing child” notice on their bag, so I started to read it and here it is word for word:

“At the age of 10, Pat developed leukemia. After seeing patients die with no matching donor, Pat learned there was a critical shortage of ethnic minorities on the National Marrow Donor Program Registry. Pat and his mom got into an RV and drove cross country to 32 cities, to get minorities to join the registry. By selling sponsorship on his bald head, he raised over $140,000 and added 8,000 donors to the NMDP Registry.”

I sat there, humbled.

Humbled and amazed by what a 10-year old boy and his mom did. They did something great! In fact, there is a website – – at the bottom of the chip bag.

Check it out if you want. But even if you don’t check it out, do something. In fact, I’ll be as bold as to challenge you to do something GREAT!

Make it a great day for yourself and for others. Because if you don’t, who will? Carpe diem!

Merry Christmas

What would it take for you to retire at 55?  What would you need in place to allow this to happen?  A website?  A blog?  A CPA?  An attorney?  A business plan?  A board of directors?  An internet storefront?  A company name?  A company structure?  A business account? A logo?  A tag line?  A story?  A brand identity?  Some characters?  Some stories?  A starting point?  How much ramp up time?  What kind of mistakes and lessons would you need, to be successful?  Well guess what?  A year’s work has already been done.  You ready for 2009?  Merry Christmas!

Categorized as Rethink

Food for Families

Do you have traditions that are meaningful and impactful to your children, or younger family members?  Are these traditions focused on service or self?  As an older parent, demostrating service to others is more important to me than talking about it.  What do you think?   Value-based family traditions are critical for providing the example of what a well-spent life encompasses.  I believe a well spent life is a good balance of taking care of our family, our friends, and especially people less fortunate.  Oh yeah, don’t forget to take care of yourself too.  Who gets the first oxygen mask in an airplane emergency?  Exact-a-mundo!